In this episode of Tails and Tones, Mariska Nell and Tori Mistick discuss the journey of turning a passion for dogs into a thriving business. Tori shares her experiences in building her brand, Wear Wag Repeat, and offers insights on monetizing pet accounts, the importance of authenticity, and the evolving landscape of pet influencing. They emphasize the significance of community, effective branding, and the resurgence of long-form content in engaging audiences. Tori also highlights the necessity of starting an email list and building genuine relationships within the pet industry.

Guest Bio:

Tori Mistick is a dog mom, blogger, podcast host, and the founder of Wear Wag Repeat. With over a decade of experience creating content for pet lovers, Tori helps pet parents enrich their dogs’ lives and supports “petpreneurs” in growing their businesses online. She’s also a Certified Canine Enrichment Technician and recently launched her limited-series podcast Dog Enrichment with Tori Mistick, which dives deep into the science and joy of helping dogs live their best lives.

Takeaways:

• Believing in your passion is the first step to success.
• Collaboration is key in building relationships in the pet industry.
• Monetization can be slow; passion is essential for longevity.
• Follower count does not equate to revenue in pet influencing.
• Authenticity in content creation builds trust with your audience.
• Long-form content is making a comeback in the digital space.
• Building an email list is crucial for long-term engagement.
• Branding should evoke feelings and connect with your audience.
• Networking and genuine outreach can foster community growth.
• Diversifying income streams is important for pet influencers.

Relevant links mentioned in the episode:

Tori's Website Wear Wag Repeat, Wear Wag Repeat Podcast

Dog Enrichment with Tori Mistick Podcast

Mental Enrichment Activity Pack ($19)

Instagram: @wearwagrepeat @tmistick

Timestamps to relevant points within the episode:

[00:00]-Intro

[02:30] – Tori’s Origin Story

[03:44] – Hobby vs. Business Moment

[05:11] – First Paid Campaign

[07:16] – Passion vs. Profit (Early Challenges)

[09:05] – Where to Start Monetizing

[10:46] – Reality Check on Earnings

[14:57] – Diversify

[16:04] – Mindset Shift to “Brand”

[18:25] – Safety & Responsibility

[20:01] – Be Authentically Where You Are

[22:05] – Funding & Founder Transparency

[23:36] – What Branding Really Means in Pets

[26:08] – Content Quality & “Post the Bad Stuff”

[28:10] – Consistency System

[29:54] – Platforms, AI & Owning Your Audience

[32:01] – Community That Lasts

[36:19] – Long-Form Comeback

[39:31] – One Thing to Do Today

[39:38] – Where to Find Tori

[40:52] – Tori’s Enrichment Podcast